After three days of meeting, #Comun_Ess, the 1st Meeting on Communication and Social and solidarity economy organized by Reas Aragon ended with an attendance of about 60 people from the world of communication and social and solidarity economy, interested in improving their communicative practices and meet other entities to establish alliances and support networks.
“The workshops and sessions have seen the participation of more than 40 related organisations, among which there have been important contacts and exchanges that have enabled the development of common strategies, which continue to work in the future”, as stated by Daniel Resón, one of the spokesmen for the Forum. From the point of view of the organization, the meeting has been a success having met the goals we set out: production and exchange of knowledge, the pooling of tools and resources and the creation of common awareness, among others.
The Pignatelli students residence, where the meeting took place, has been the scene of presentations and collaborative dynamics that have shown us the strengths, opportunities and points of improvement both of REAS, the network of networks, and the Social and solidarity economy movement, and how the communicative function should be practiced, discussions on the appropriateness of the use of mass communication tools, versus other more direct tools or the ways to build identities in complex societies such as the present one, etc. The workshops in the 3 days also focused on “Social networks and transparency and participation” as well as “Social Marketing” and “Relationships with media and institutions”.
The meeting among like minded people has been deeply rewarding, and there has been a strong consensus on the need to “improve the way we communicate and get more clear and informative Solidarity economy goals towards the public opinion”, as José Luis Mateos has stated, a cooperative partner of the cultural and publishing distributer “Traficantes de Sueños”.
This has been the beginning of a collaborative process of construction of a strategic communication Plan for the Social and solidarity economy, to which all those belonging to the network of networks REAS or related entities are invited to participate.
More information: www.comunicarestransformar.net